07/06/2007

Mumbai TVC Commercial Young Lotus

Mumbai TVC Commercial Young Lotus


Mumbai Shooting Day

Mumbai Shooting Day

Mumbai Present Story Board

Gupta are Young Lotus candidates from Mumbai


agencyfaqs
iContract's Gonsalves, Gupta are Young Lotus candidates from Mumbai

On March 11, Fritz Gonsalves and Santosh Gupta, the copy-art team from iContract, Mumbai, Contract Advertising's direct marketing arm, will leave for Pattaya, Thailand, to attend the AAAI AdFest Young Lotus Workshop 2007.

Gonsalves and Gupta are the winners of the AAAI AdFest Young Lotus contest, which received close to 111 entries from 21 agencies this year. The contest was judged by Prasoon Joshi, executive chairman, McCann-Erickson, India, and R Balakrishnan, national creative director, Lowe, India.

In 2006, its diamond jubilee, AAAI announced an annual contest for copy-art teams aged less than 30 from agencies across the country. This year, the theme for the contest was 'Adoption'.
Gonsalves and Gupta began working on their prize winning entry in January 2007. Their entry was presented in staid colours, and shows a pedigree table with the names Mohammed Bin Laden on one side and Hamida Al-Attas on the other. Under the father's name are the words 'A Saudi billionaire / A devout Muslim' and under the mother's name are the words 'Well-educated / Libertarian'. Their son is Osama Bin Laden, who needs no introduction. The words under his name are 'Evading arrest'. Beneath that is a stark line in bold: 'Bloodline Guarantees Nothing'.

While working on this theme, Gonsalves and Gupta asked themselves: What is it that comes in the way of adoption? The answer they came up with was: 'Pata nahin kiska khoon hain (Who knows whose blood runs in his/her veins)?' The duo decided to nail it there. "Once the idea was cracked, executing it wasn't tough," they say.

Gonsalves, 27, has been with iContract for a year. He is a post-graduate in advertising from Xavier's Institute of Communication, Mumbai, and has spent his formative years in Bhopal. He has dabbled in careers as diverse as HR and market research, having dropped out midway from a Master's course in computer science. After a stint with a shipping firm in Pune, he moved to advertising. Before joining iContract, he worked with GOD (the erstwhile Palasa).

Gupta, 28, has spent a year more than Gonsalves at iContract. He quit his graduation for a career in designing. He studied science at the undergraduate level in Thane. He has worked earlier with agencies such as IB&W, FCB-Ulka and Lowe Lintas.

When quizzed about their goals and ambitions, Gonsalves says, "I just want to learn swimming before I die. Otherwise, I just want to keep on doing good work, writing great copy, creating brands and having fun!"

Gupta says simply, "I want to be famous in advertising." While the two share a common interest in travelling, Gupta also designs interiors. "I love practising my passion in various aspects of life. I also love to eat and that's why I regularly subject my stomach to culinary experiments," he chuckles. Gonsalves loves reading, writing and watching movies.

http://www.agencyfaqs.com/news/stories/2007/03/07/17227.html


Outdoor Advertising Awards calls for entries

Media Release, April 24 MUMBAI
Outdoor Advertising Awards 2006, the second edition of India’s only exclusive awards event for creativity in Outdoor Advertising, is now open for entries. The awards function, to be held in Mumbai on 10th June 2006, will recognise the best creative executions across multiple product / service categories. Entries are invited in 16 categories, nine of which are product / service categories, three for best use of outdoor media formats and one each for Campaign of the Year, Media Owner of the Year, Printer of the Year and Media Plan of the Year. There are two awards, Gold & Silver, and a Merit Certificate in each of the categories. An eminent panel of advertising and marketing professionals in India will adjudicate the Awards. Says Vasant Jante, Project Head, OAC (Outdoor Advertising Convention), “We have added two new categories this year, for printers and media planners, with which there is now scope for awarding every contribution that goes into ensuring the success of an Outdoor Advertising campaign.” More information about the event, details on Categories, Entry forms and Terms & Conditions can be downloaded from www.oacasia.org. Outdoor Advertising Awards 2006 is the finale to OAC (Outdoor Advertising Convention) 2006, India’s only conventions and awards forum for the Outdoor Advertising industry. The two-day event, 9th & 10th June 2005 in Mumbai, will bring together Outdoor Advertising professionals from India and abroad to present interactive sessions on topics of relevance to the industry.

Mumbai for Happy Dent Teeth Whitening Gum


Planet Japan sweeps up on AdFest’s final night. Tokyo agencies win Best of Category Lotus Awards
Best Direction goes to TV commercial from McCann-Erickson Mumbai.
Agencies from Tokyo walked away with Best of Category for Film, Radio, Cyber and Contagious Innovation Lotus Awards at the gala dinner for AdFest 2007, held at PEACH, Royal Cliff Beach Resort in Pattaya, Thailand.
Film Lotus
Out of a total of 895 film entries which was slightly down on last year, the festival gave out twenty-nine bronze, fifteen silver and three gold TV awards this year. Winning agencies were from Bangkok, Hong Kong, Melbourne, Mumbai, Seoul, Shanghai, Singapore, Sydney and Tokyo.
John Hunt, worldwide creative director of TBWA Johannesburg was chairman of the Film judging panel. He commented, “Asia Pacific is the place to be both economically and intellectually and this is reflected in the quality of the work that the TV judging panel saw. The trend for the category overall is upwards, although the top two to three percent have stayed static, which is why there were fewer gold awards given.”
The three gold awards were won by McCann-Erickson Mumbai for Happy Dent Teeth Whitening Gum, Hakuhodo Tokyo for Toyota Cars and DDB Sydney for Napcan. Hakuhodo Tokyo also climbed the stage to receive the highest accolade for Best of Film.


Film Craft Lotus
Film Craft awards were presented at the gala dinner. Out of the 200 entries received, there were six ‘best of category’ awards won on the night.Awards were shared between Auckland, Mumbai, Sydney and Tokyo.
McCann-Erickson Mumbai picked up Best Directing and Best Production Design for its work on Happy Dent Teeth Whitening Gum.
Best Editing was awarded to Taiyokikaku Tokyo for its work for Walkman. Two awards made their way to Sydney. @radical Media won Best Special Effects for Toyota Prado and Publicis Mojo Sydney scooped Best Use of Music for its work on Tourism Victoria: Melbourne.



Finally, the Sweet Shop Auckland accepted the award for ‘Best Cinematography’ for Short Black.
There were no awards given out for Best Original Music, Best Sound Design or Best Animation.
Nelson Ng, managing director and editor of Touches in Hong Kong was chairman of judges for the Film Craft panel. This is the third year for Film Craft Lotus Awards at AdFest and the number of entries have grown every year.
Radio Lotus
Best of Radio and Gold was awarded to ADK Tokyo for its commercial for Jino Forestino.
Tony Hertz, owner of Tony Hertz: Radio and Other Clever Advertising and chairman of the radio judging panel said, “For Best of Show, we were looking for a radio commercial that painted a visual picture for the listener as well as being a good idea that was exceptionally well executed.”
As a new category for Lotus Awards, there were 133 entries. Twelve Radio Lotus Awards were presented, including four bronze, five silver and two gold awards, plus Best of Radio. The second gold award was won by Mudra Communications New Delhi for ‘Rape Campaign’, on behalf of Big 92.7FM. Winning agencies were from Bangkok, Kuala Lumpur, Manila, Mumbai, New Delhi and Tokyo.
Cyber Lotus
GT Inc Tokyo won Best of Cyber for its work for XBox 360. The award was one of four golds given for Cyber entries. The other three golds were picked up by Dentsu Incc. Kansai Osaka for Smoking Manner, ADK Tokyo for Pepsi Nex and Hakuhodo/Hakuhodo DY Media Partners for ‘amotesando akarium’.
Benjamin Palmer, chief executive officer and chief creative officer for The Barbarian Group, Boston was chairman of the cyber judging panel.
In addition to the four gold and Best of Cyber awards, the judging panel selected nine bronze and six silver Lotus Awards from 304 outdoor entries. The winning agencies were from Beijing, Nagoya, New Delhi, Osaka, Seoul, Singapore, Sydney and Tokyo.
360 Lotus & Contagious Lotus for Innovation
The two final categories of 360 Lotus and Contagious Lotus for Innovation were newly introduced to AdFest this year. Both judging panels were chaired by David Droga, creative chairman of droga5, New York. He believes 360, which covers integrated campaigns should be the most important category of AdFest as he explained, “This category is where clients are spending most of their marketing budgets these days.”
On judging, he said, “For Best of 360, the judges were looking for a core solid idea that was improved by each medium or channel that was used for the campaign.”
For this year, no piece of work met the criteria strongly enough so there was no award given for Best of 360. However, there were three awards given out of the 44 entries received. Weiden & Kennedy Shanghai won bronze for Nike China, Hakuhodo Inc. Tokyo won silver for Oxyride Battery and Dentsu Inc Tokyo won a gold award for its work on Napster.
In its first year, there were 49 entries for Contagious Lotus for Innovation Awards. There were three nominations for Best of Show, which was awarded to Hakuhodo Bangkok for Oxyride Batteries. Explained David Droga, “The Oxyride Manned Airplane Project was the ultimate product test and created its own momentum”.
Contagious Lotus for Innovation is sponsored by Contagious, the global intelligence resource. The category has been introduced in response to the changing media environment. It champions the pioneering spirit and celebrates breakthrough thinking from the inventive and innovative minds of Asian creativity.
Jimmy Lam, President of the AdFest Working Committee says, “Over the last couple of years at AdFest, it has become increasingly obvious that good ideas are springing up in unconventional as well as traditional media. While there is every merit in judging a piece of work in its ambient media orinteractive category, creativity knows no boundaries and we felt it was time that this was acknowledged independently”.
The agency with the highest tally of Lotus Awards was Ogilvy & Mather Singapore, with thirteen awards. BBDO Bangkok was placed second with eight awards. Ogilvy & Mather Bangkok was the third most awarded agency with seven Lotus Awards to take home.
All in all over the three-day event, 182 awards were given out across eight advertising categories (excluding Film Craft and Print Craft), in response to 5,012 entries from over five hundred agencies in forty-eight cities around the region this year.
Bangkok was the most awarded city with a total of fifty awards, while Singapore came second with thirty-eight awards. Mumbai was the third most awarded city with twenty-four awards. While the Lotus Awards aim to reward and recognize outstanding creativity, AdFest itself is equally a forum of learning and exposure for the creative industry in Asia Pacific. 1600 delegates attended, from junior creatives to regional creative directors, production houses, agency management and advertisers.

In the world of advertising awards


THE BEST FROM ADFEST 21 March 2007
In the world of advertising awards, location quite often tends to be at the forefront of delegates' minds. Most never fail to disappoint, and there are none quite as colourful as AdFest held in Pattaya, Thailand.
But with panel discussions and seminars from people including David Droga, Peter Souter, David Guerrero and Suthisak Sucharittanonta to name but a few, it's not just about location, location, location.

The week itself was played out in true Thai style with everything happening in its own good time. Most comments from delegates leaving the seminars were positive, with special mention to Benjamin Palmer of the Barbarian Group, and David Droga of droga5, for their ability to catch and keep the attention of a jam-packed audience at the end of a very busy few days.

As for the awards ceremony itself, with so many winners to celebrate, some suggested a bit more focus would have oiled the wheels somewhat though Prasoon Joshi of McCann Erickson Mumbai left a happy man, collecting the best directing and production design awards and a gold in category for the wonderful Happy Dent Palace spot. Hakuhodo Japan also scooped a gold in the automotive category and the best in show for Toyota Humanity.

The Cyber Lotus demonstrated strong talent in the region, with best in show and a gold going to GT Inc. Tokyo for their impressive Integrated Big Shadow Project (see more here). Hakuhodo also excelled, as did ADK Tokyo for their addictive Pepsi Max Nex game (play it here). So it seems Japan is still leading the way in interactive advertising.

With so many to mention you'll need to check out the complete list of winners on the ADFEST SITE

One of the highlights of the final night's awards was BBDO Asia's Young Lotus award. These young creative talents certainly got everyone watching (maybe that's because they were awarded first), and it seems there's no need to start panicking about finding new creative talent in the Asia Pacific region. The winners were creatives from Tokyo - Takayuki Nizawa and Masaya Asai. As reported last week on shots.net, the competition comprised of a three-day workshop in which 28 lucky young creatives from around the Asia Pacific region got to learn from the best. The project was a huge collaboration supported by BBDO Asia Pacific, to recognise the up and coming talent in the region.

There is far more to the Young Lotus competition than can be explained here, so to see behind the scenes films of the workshops as well as the other nominees and finalists check out ENTER THE LOTUS.

The site should give you some indication of the work the creatives from Tokyo were up against, however the true winner and probably the most accurate way to sum up the Asia Pacific Advertising awards experience can be seen HERE

No advertising festival would ever be complete without some photos from the frontline. Check out some of the faces of the week HERE.